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There are some challenges to global beverage industry as supply chain issues, longer lead times and labor shortages. With demand of organic beverage has continuously increased lately, functional and botanical ingredients are trending in the industry. The pandemic has accelerated an already growing public health awareness trend. People are looking for food and beverages that can boost immunity and decrease the chances of contracting the virus.
Functional applications is broadening range
Digestive health benefits and boost energy beverages are among the trends. Functional beverage that boost cognitive health are rising. Companies are looking for ingredient combinations to maximize health and mental benefits.
1. Energy drinks with fewer jitters
Caffeine is one of the widely used ingredients in energy drinks. But more people are becoming aware of the possible negative effects like anxious, jittery feelings that make it hard to sit still and focus. So consumers seek the replacement to avoid the crash associated with caffeine and possible sleep discruptions.
2. Organic immunity drinks
Most vitamins are synthetically derived while organic sales are ascending to new levels year over year. Because many natural resources are not potent or stable enough to reach those levels in most beverage applications. Thanks to new extraction techniques, companies are developing vitamin extracts derived from nature.
3. Drinks for rejuvenate, revive and recover
Many consumers are aware that environmental factors and certain lifestyle choices will impact their overall health. The demand of filtering and eliminating toxins at the cellular level are more getting interests. And beverages can be an innovative system to help enhance our body’s natural detoxification system.
4. Healthy hydration drinks
There are some ready to drink beverages are considered healthy hydration drinks. They are providing refreshment and stimulating benefits without the possible detrimental effects of coffee that could make someone jittery or crash. These drinks are organoleptic, stimulating the sense of smell, sight and taste.
5. Experimentation with new ingedients
Suppliers are looking to utilize new ingredients that better meet the functional goals of consumers. Sports drink are expanding the ingredients to enhance sports nutrition benefits. Also drinks that boost cognitive health and energy experiment with ingredients such as CBD, collagen, and adaptogens. These ingredients are popular among millennials although the use of these ingredients will likely spur a movement to go back to the basic vitamins and minerals.
