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The non-alcoholic beer market has seen tremendous growth in recent years as more consumers seek healthier and lower-calorie alternatives to traditional beer. The top players in the industry continue to innovate with new styles and flavors to meet changing consumer tastes.
In this post, VINUT will show you the current state of the non-alcoholic beer industry and profiles the leading 7 brands worldwide.
Overview of the Non-Alcoholic Beer Market
Non-alcoholic beer, also referred to as near beer, contains less than 0.5% alcohol by volume (ABV). It offers the familiar taste of beer without the intoxicating effects of alcohol. The global non-alcoholic beer market was valued at USD $24.11 billion in 2021. It is projected to grow at a CAGR of 7% from 2022 to 2028.
Top 7 Non-Alcoholic Beer Brands Worldwide
The non-alcoholic beer market is highly competitive with brewers racing to meet changing consumer preferences. Here are 8 of the top-selling non-alcoholic beer brands worldwide:
1. Heineken
Heineken 0.0 is the world’s most popular alcohol-free beer. Produced by Dutch brewing company Heineken International, it is available in over 55 countries worldwide. Heineken 0.0 is brewed using only natural ingredients and Heineken’s signature A-yeast. It offers a balanced fruity flavor with refreshing beer notes. Heineken 0.0 is a market leader and its global popularity continues rising.
2. VINUT Non-Alcoholic Beer Brands
Vinut is a brand of non-alcoholic beer that has been gaining popularity in recent years. The brand is known for its high-quality, flavorful beers that contain no alcohol, making them a great option for those who want to enjoy the taste of beer without the negative effects of alcohol.
If you are looking for a delicious and healthy non-alcoholic beer, VINUT is a great option. Their beers are made with natural ingredients and have a variety of flavors to choose from. They are a great way to enjoy the taste of beer without the alcohol.
Here are some of the most popular VINUT non-alcoholic beer brands:
- VINUT Premium Quality Non-Alcoholic Beer is a top-rated beer that is known for its exceptional taste and quality.
- VINUT Malt Non-Alcoholic Beer Drink is a refreshing and flavorful beer that is made with natural malt extract.
- VINUT Raspberry Non-Alcoholic Beer Drink is a fruity and tart beer that is perfect for summer.
- VINUT Ginger Non-Alcoholic Beer Drink is a spicy and refreshing beer that is perfect for those who love ginger
They are available in most major supermarkets and online retailers. They are also available in some bars and restaurants.
3. Coors Brewing Company – Coors Edge
This American light lager was launched in 2019 under the Coors brand. Coors Edge contains less than 0.5% ABV while retaining the classic Coors flavor. It is cold-filtered four times to produce a crisp clean taste. Coors Edge is targeted towards active 21-35-year-old consumers. Products like Coors Edge allow giant brewers like Molson Coors Beverage Company to compete in the growing non-alcoholic beer segment.
4. Athletic Brewing Company
Founded in 2017, this American brewery focuses exclusively on non-alcoholic craft beers. Flagship brands include Run Wild IPA, Upside Dawn Golden Ale, and Free Way Non-Alcoholic Hazy IPA. Athletic Brewing handcrafts its brews using traditional techniques without alcohol. The brewery ships non-alcoholic beer nationwide within the US. Athletic Brewing’s offerings have won multiple awards for taste and innovation.
5. Big Drop Brewing Co.
Founded in 2016, Big Drop Brewing Company is the UK’s first brewer dedicated exclusively to non-alcoholic craft beer. Big Drop beers contain a maximum ABV of 0.5%. Offerings include Galactica Dry-Hopped Lager, Paradiso Citra IPA, and Pine Trail Pale Ale. With its creative flavors and branding aimed at active young adults, Big Drop has emerged as a rising player in the market.
6. Brooklyn Brewery – Special Effects
Brooklyn Brewery launched its first non-alcoholic beer, Special Effects, in 2018. Special Effects is an alcohol-free IPA brewed with Cascade, Centennial, Citra, and Amarillo hops. It offers complex hoppy flavors reminiscent of the brewery’s alcoholic IPAs. As an established craft brewer, Brooklyn Brewery aims to make Special Effects a favorite among craft aficionados seeking an alcohol-free option.
7. Bravus Brewing Company
Founded in 2015, Bravus is North America’s largest non-alcoholic craft brewer. Bravus beers contain less than 0.05% ABV. The lineup includes Oatmeal Stout, Amber Ale, IPA, and White Ale styles. Bravus brews its beers at zero alcohol before adding specialty malts and hops for flavor. With its variety of creative offerings, Bravus is raising the bar on alcohol-free craft beer in North America.
Outlook for the Non-Alcoholic Beer Market
The non-alcoholic beer market is projected to continue seeing dynamic expansion through 2028. However, there are challenges brewers must address to thrive in this space:
- Taste perceptions – Many consumers feel non-alcoholic beers offer inferior taste. Brewers need to formulate improved recipes that equal regular beer flavor.
- Limited styles – Most non-alcoholic beers are lagers and ales. Expanding the styles to stouts, pilsners, etc. would draw new customers.
- Ingredients – Consumers want all-natural ingredients without chemicals or artificial sweeteners. Brewers should ensure high-quality natural ingredients.
- Targeting women – Most marketing targets men but women are a huge potential market. Gender-inclusive branding and product development could increase female consumers.
